Andrew Chen

The Cold Start Problem : How to Start and Scale Network Effects

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'A true Silicon Valley insider' Wired

Why do some products take off? And what can we learn from them?

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.

Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.

'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch

'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes

Book Details
Size 20 x 13cm
Pages 400
Publisher Penguin Cornerstone
Language English
ISBN13 9781847942791
Book Condition Explained
QUALITIES NEW USED
Never opened Yes Yes No
Book cover Flawless Minor print defects Visible wear/damage
Inner pages New, unread New, unread Maybe yellowed/read
Suitable as gift Yes No No

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